4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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Real Talk on Overcoming Addictions

There comes a point in your life when you say “enough!” The fight within becomes so unbearable that you say.” No more, that’s it I’ve had it.” You’re done being a victim. A quick shift in consciousness appears. You hit rock bottom.. There is no way but up. You realize that you have to look yourself in the mirror and get real with yourself and become the person you know that you can become. Decide now and realize that “one day” is an illusion, “one day” never comes. Do the things that need to be done, now. The drugs, the sex, the feeling sorry for yourself, the hypocrisy, the porn, the lying, the whining and complaining needs to become a thing of the past.

Sometimes the truth hurts and sometimes the truth about yourself needs to be revealed. Lying to yourself and waiting on something outside yourself to save you ain’t gonna happen. You save you. Only the individual knows his or her truth. The doubts and fears are brought to the surface. We all know what we have to do in order to save ourselves. We have to go to the place that we don’t want to go. We have to get uncomfortable. The shift in thought becomes freedom. Look within and find the source of your misery. Face that demon and overcome it. We can be shown the way to end suffering, but it’s up to us to make the first step. We have to man up. Start with the small things and then gradually do bigger things. Start being grateful for the things you have now. Act the part or fake it till you make it and become liberated. There are people in the world who have so little and they are so happy. Happiness is a state of mind. Act happy, act free, become an actor. Don’t tell others your intentions either. Shut your mouth and move in the direction of right thought and actions. There are people in the world with every luxury that the world provides and they are miserable as hell. Happiness is not in material objects, otherwise those with the most wealth and stuff would be the happiest.

The kingdom of heaven is of no use if we think we can bring our vices with us. Heaven is a mindset. The old self, thoughts and habits associated with that old self has got to go. A new self has to be created. It can begin with a creation of a new attitude, a new way of seeing things and deciding to let go of things that don’t serve us any longer. Life is a journey and we all have obstacles to overcome. Dwelling on the past is useless. Leave the past in the past where it belongs.

Winston Churchill was the prime minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955 and he has a famous quote that reads, “If you are going through hell, keep going.” Don’t stop in hell and extend your visit, move on. Hell is a passing phase and for those who know where the keys to heaven are can enter. Heaven and hell are states of mind. Get tired, get fed up and do the things necessary to leave hell and enter heaven. Pray, meditate, read books, listen to motivational talk and fight to overcome temptation with everything you have. Change the way you think now. Stop listening to useless opinions, negative commentary from so-called experts. Resist being distracted by things that have nothing to do with the improvement of your life.

Learn from your mistakes and look forward to the future you want. Leave the past in the past. Get out of your comfort zone and get talked about. People gonna talk about you anyway, they’re talking about you now. Realize that not everyone will like you. Don’t take it personal. Not everyone like God, so why would you be any different? It’s almost 2017 and it’s time out for playing.

Technology is available almost everyone on earth. If you live in an industrialized nation, then there are no excuses if you want help for your addictions or destructive habits. The internet is full of free information and videos on practically any subject. YouTube is a great source for getting help in overcoming addiction. There are people from all over the world that will give free advice and tips. Just as technology can be used for bad, technology can also be used for good. I love technology, because it has helped me in overcoming a very bad addiction. I am free now. It took hard work, praying, meditating, counseling, books, videos and going deep within. Start with noticing the silent self talk within. Be aware of the voice in your head and watch it. The voice has always been there, notice the voice and separate yourself from that voice. Look at the voice from a distance. Silence yourself and resist falling asleep. Silence your electronic devices and spend time alone and watch your thoughts. You will start to think about what you are thinking about. Realization of the false self shows itself. Next, you will see the addict, the complainer, and that false self for what it is. A new way of seeing is revealed. If you have ever said,”what was I thinking?” That realization is a glimpse into consciousness awakening.

Going through hell can be a great teacher. Decide now and change your mind. Quit playing and realize that life is passing regardless. Get fed up and make the change for a better life now. Do what you know you should do. Free your mind now.

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Tips For Buying And Maintaining Shoes

Choosing a good pair of shoes and taking good care of it is an art. This article has some basic tips for you to maintain the quality of your favorite shoes. Hopefully, this will help you make your shoes stand the test of time.

1. When buying shoes

When should you try your shoes before buying them? Well, ideally, you should try them in the evening. This is because your feet are slightly bigger in size in the evening. Go to your desired store in the evening, put on the shoes you want to try and then walk around to see how you feel in them.

If you have to move around a lot during the day, we suggest that you go for instant heels as these shoes distribute your weight evenly and you feel comfortable.
2. Posture and gait

What is the right way to walk? Proper gait can make your body appear slimmer, especially if you are a woman. The idea is to keep your feet straight when walking. For each step, you may want to hold a bit long striding. Keep in mind that improper gait and posture will make you feel less comfortable while walking and it may also make your shoes wear and tear faster. Usually, the biggest reason why people don’t feel comfortable while walking is that the shoes are not the right fit for them.

3. Cleaning the shoes

For wiping stains from your leather shoes, you can use banana peels. Actually, banana peels contain certain ingredients that make it easier for you to remove stains from your shoes. On the other side, you can also go for milk to wipe the surface of the shoes.

Another good cleaning agent is vinegar. It will clean your shoes and make them shine. The great thing about vinegar is that it is better than most of traditional cleaning methods.

4. Leather shoes Upkeep

Shoes made from leather tend to get stiff. In order to soften leather shoes, you can opt for a quality absorbent pad. However, keep in mind that this method should be used occasionally as the regular use may reduce the life of your shoes.

If your leather shoes are stiff, you can cut a potato in half and dip it in the lemon juice and then clean the surface of the shoes with it. Keep in mind that placing the shoes near fire is not recommended after the application of the cleaning method.
5. Drying Wet Shoes

If your shoes get wet, lime powder is a good agent to dry them out. Lime power will also give your shoes a sweet smell. For fur shoes, you can try a dryer, and this is an ideal method for drying shoes in winter.

So, these are a few tips that you can use to buy shoes pair of shoes and then take care of them so that they will stand the test of time. Keep in mind that buying expensive shoes is not a big deal. The big deal is to take care of their maintenance and make them last longer.

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Tips for Developing Astute Investing Skills

Learn to discern conflicting analyses, reports, and data as you research investing opportunities

As an investor, you must make decisions based on your study, research, and personal opinions and beliefs. You should not depend solely on the research and opinions of others. There is much good advice and information available to you.

However, there’s also a lot of differing information that you must cut through to make informed investing decisions. Here’s what you can start doing now:

Understand decisions made by entities independent of publicly traded companies

General Electric (NYSE:GE), through its Power & Water division, GE Hitachi, offers advanced and sophisticated technology for the nuclear energy industry. The GE Hitachi nuclear alliance unites GE’s design expertise and history supplying reactors, fuels, and services worldwide with Hitachi’s proven experience in advanced modular construction. This is all well and good.

Nonetheless, previously, the Canadian Press noted that, “A Federal Court ruling has thrown out the preliminary approvals for a series of new nuclear power reactors in Ontario.” Therefore, this is a case of weighing company initiatives against the landscape and mindset of the jurisdiction in which they operate, or may wish to operate with new projects. You must be aware of this when you invest.Understand the difference between company outlooks and what’s going on in the marketplace

Cameco (TSX:CCO) (NYSE:CCJ), regarding its long-term prospects was very positive about its outlook and the outlook for the uranium industry in general. The company did say in its 2013 annual report that any development or expansion of its remaining projects would depend on how market conditions develop. Cameco’s intention is to build up Cigar Lake and to expand the McArthur River/Key Lake operation.

Commercial production commenced in May 2015 at Cigar Lake with a total of 11.3 million pounds (100% basis) produced by the end of the year. The expectation is that the build up to licensed capacity of 18 million pounds per year will be in 2017.

What’s’ happening in the marketplace? In 2014, Mining.com reported that poor markets caused Cameco to put its Millennium uranium mine on hold. The highly prospective Millennium deposit is on the shores of Slush Lake in Saskatchewan. Cameco had asked the Canadian Nuclear Safety Commission (CNSC) to postpone a hearing scheduled in June 2014 into a licence application for the Millennium Mine project. The estimation is that this project has in excess of 50 million pounds of uranium.

Consider company strategies and the new economy

Sears Canada (TSX:SCC) Sears Holdings (NASDAQ:SHLD) never seemed to transform its operations as other retailers. Sears Canada dispensed some of its best stores and raised hundreds of millions of dollars in the process. Sears Canada was a mainstay in Canadian downtowns and major shopping malls.

The Company’s Toronto Eaton Centre flagship store became a Nordstrom (NYSE:JWN) store. Sears Canada has seen its target consumers taken away by bulk stores and higher-end retailers, not competing with them effectively.

Consider government reports

These are reports prepared by any level of government: federal, provincial/state, or regional or municipal. Oftentimes, federal government pronouncements paint a rosier picture than what is really happening in the economy. This is especially true at election time. You must look at what other government agencies are saying, not just the political figureheads of parties. Consider what U.S Federal Reserve Chairman Janet Yellen said in the past. She told the Joint Economic Committee of Congress that under present policies, the federal government’s deficits, “will rise to unsustainable levels.”

As an investor, you must consider what that will do to the U.S economy, the business environment, and businesses. By extension, what will this do in the coming years to Canada’s? When the U.S. rolls over, it typically nudges Canada who’s napping on its shoulder.

Due diligence means more than just studying the latest quarterly results of companies. It means studying and discerning between different government, economic, as well as marketplace reports that often are contradictory. It’s your responsibility to discern between the wheat and the chaff. If this means taking longer to make an investment decision, so be it. In the end, you will make a better investment decision.

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10 Ways Entrepreneurs Can Change the Social & Economic Story

Men and women who create for-profit and nonprofit new ventures can and should do things of the kind that the President-Elect is likely to neglect, negate, or avoid. Entrepreneurs can quietly change the story, one organization at a time, whatever government may or may not do.

Here are ten ways venture founders can alter the course implied by what we know of Donald Trump’s intentions. They are all within our own authority, not those of government. We can:

  1. actively appreciate the economic and social needs of disadvantaged groups and consider how our own organization can make a difference-or start a new one that can; at least ensure that our own organization does not contribute to disadvantage;
  2. be inquisitive about rural and underserved populations adversely impacted by political, economic and tech change-and examine ways that our organization can make a positive contribution, including the offer of products, services or employment;
  3. create inclusive policies on gender, gender identity, race, national origin & religion; offer all employees dignity & respect, provide healthcare, parental leave, clear policies on sexual harassment, & the opportunity for participation in decision-making and sharing organizational success;
  4. take the opportunity to participate in the life of local communities to mutual advantage, through direct civic engagement, as well as supporting employee volunteering; become involved in community supported enterprises;
  5. evaluate all practices of the organization that may contribute directly or indirectly to climate change-and introduce ways that will reduce pollution; seek to be powered by clean energy and move to zero waste;
  6. ensure that the pay ratio between the highest and lowest paid members of the organization does not exceed 20:1 (as it was in 1965) to reduce financial inequity, given that the ratio between average American CEO pay and worker pay is now 303:1;
  7. re-examine the consequences of all purchasing decisions, in order to avoid pain and hardship, either in supplier organizations or the local and global community; research supplier behaviors on socio-economic parameters;
  8. commit to support the lifelong learning of all members of the organization, regardless of where they are starting or what position they hold-through internal development programs and external qualifications;
  9. employ socially responsible financial policies that do not disfavor any stakeholder, either close at hand or nationally, as well as avoiding immoral or self-serving practices, such as the avoidance of repatriating foreign profits;
  10. build a widely communicated progressive corporate story that is reflected through the behaviors of everyone in the organization and enshrined in all official organizational procedures; regularly monitor its reality.
  11. GEI scores 137 countries on 14 pillars of a healthy entrepreneurship ecosystem

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